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GSK - Shingrix
Development of the launch communication system for SHINGRIX in Spain, including visual identity, event communication and multi-channel rollout for healthcare professionals and stakeholders.
Services
Marketing Support,
Events & Spatial
Communication.
Client
Azul Marino/
GSK
Year
2022
The challenge was to communicate a complex healthcare product launch through a clear and physical and digital touchpoints for healthcare professionals and stakeholders.
The visual system was applied across the full launch environment, including event graphics, presentation assets and spatial communication materials, ensuring consistency throughout all physical and digital touchpoints.
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The launch represented a major milestone for GSK in Spain, positioning SHINGRIX as a key innovation within adult vaccination and preventive healthcare.
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