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Sic4change
"To build a social justice environment that enables people in vulnerable situations to take ownership of their future."
Sic4Change is an organization that promotes social justice through social innovation, technology, and unlikely partnerships, guided by principles such as critical thinking, collective intelligence, and active participation.
The challenge was to define its narrative and develop a complete brand identity capable of projecting its disruptive and rebellious essence into the future.
The identity system combined expressive visual language with clear structural rules, enabling SIC4Change to maintain consistency across diverse communication contexts and partner environments.
The visual framework included logo architecture, typographic hierarchy, colour systems, editorial rules and scalable graphic resources designed for both physical and digital applications.
Through co-creation workshops, we defined the organization’s core, its positioning, and the strategic foundations of the brand.
The project resulted in a new identity and a brand book that establishes the visual system, tone of voice, and guidelines to activate the brand with consistency and flexibility.
A brand with a voice as bold and direct as its founders.
Inspired by the rebellious spirit and energy of graffiti art, the new visual identity expresses authenticity, nonconformity, and creative freedom as the pillars of its positioning.
The visual language was designed as a modular and flexible system capable of adapting to different initiatives, communication contexts and audiences while maintaining overall consistency.
Our new visual identity has transformed the way SIC4Change is perceived by institutions, collaborators, and international partners. Today, we communicate more clearly who we are, what we stand for, and the social impact we aim to create. Our image now truly reflects our values and allows us to connect in a more authentic, inspiring, and meaningful way with people and organizations around the world.
Blanca Pérez Lozano
Directora General
All Projects
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