top of page
Coca-Cola. Ciel
A vitalist with a dehydrated brain is less vital,
McCann approached us with an exciting creative brief: to develop two illustrations based on a concept conceived by the agency’s creative team for the launch of Ciel mineral water, a Coca-Cola brand in Mexico.
Built around the campaign claim, “A vitalist with a dehydrated brain is less vital,” the project came to life through two playful, retro-inspired illustrations designed to complement Ciel’s new blue bottle, made from 100% recycled and recyclable material.
Orgulloso patrocinador
de los vitalistas
With a bold, approachable visual language, the illustrations turn hydration into an engaging and memorable message, supporting the campaign’s goal of encouraging healthier daily hydration habits among Mexican consumers.
All Projects
bottom of page